How It All Started
It all began with a simple desire: to create a brand that truly speaks to our generation.
I grew up like many of you, scrolling through Instagram & TikTok, getting inspired by other people’s outfits, but struggling to find clothes that really matched me. Either they were too basic, too expensive, or not fun enough.
So one day, I thought: “why not start my own brand, a brand that mixes style, comfort, and authenticity?”
That’s how [nomdeboutique] was born.
A Brand Created for You
From the very beginning, I didn’t want [nomdeboutique] to be “just another shop.”
I wanted a brand where every piece tells a story:
- jeans that enhance your figure and really transform your silhouette,
- an oversized hoodie that gives confidence and style,
- a fun or cute t-shirt you love to wear every single day.
Every product is designed so you can feel comfortable, but above all, highlight your personality. Because [nomdeboutique] isn’t just about clothes, it’s about expressing who you are.
The Beginnings on TikTok
[nomdeboutique] first made a name for itself on TikTok.
That’s where I started sharing the first looks, the first inspirations, and it’s also where the community grew.
TikTok is kind of our home: a place where everything moves fast, where you need to grab attention in just a few seconds, but also a space where you can build a real connection.
Toward Opening a Store
Today marks a new step: [nomdeboutique] is moving beyond the screen into real life.
A physical store, designed so you can:
- discover the pieces in person,
- feel the fabrics,
- try the fits and find what suits you best,
- and above all, share a moment, not just place an online order.
I see this store as an extension of your wardrobe: a warm, aesthetic, and accessible place.
Our Vision
At [nomdeboutique], the goal is simple:
👉 To create a brand that speaks to our generation.
Not inaccessible fashion, not a distant label.
But fashion that lives in the everyday, adapts to our real lives, and always keeps that touch of originality that makes the difference.
And Tomorrow?
The story of [nomdeboutique] is just beginning.
Every customer who orders, leaves a review, or talks about the brand to a friend → is part of this journey.
The future of [nomdeboutique] is you.
